If you’re running a marketing agency and tired of being the middleman, GoHighLevel lets you flip the script. With just one platform, you can white label your own CRM, funnel builder, and automation engine — and sell it as Your own software can have a seamless integration with highlevel..
In this guide, we’ll break down exactly how to white label GoHighLevel in 2025, monetize it with SaaS Mode, and position your agency as a tech-powered brand (without ever hiring a developer).
What Does It Mean to White Label GoHighLevel?
White labeling means you take GoHighLevel’s powerful all-in-one platform and rebrand it as your own highlevel white-label app.. Your clients never see GoHighLevel’s name — only your white label highlevel brand.
You get to offer features like:
- CRM & pipeline management
- Sales funnels & websites
- Automated email/SMS workflows integrated with highlevel.
- Appointment scheduling
- A client portal — under your brand
Agencies are using this to replace tools like ClickFunnels, Calendly, Mailchimp, and Pipedrive — all in one login.
⚡ Stat: Agencies using GoHighLevel’s white label SaaS Mode are generating $10K–$50K/month through our white label pricing model. in recurring revenue with almost no extra labor.
Which Go HighLevel Plan Lets You White Label?
To access full white label features, you’ll need the Agency Pro Plan ($497/month) for our highlevel white label pricing. This unlocks:
- Custom domain
- Full branding (logo, colors, login screen)
- SaaS Mode with Stripe integration
- White labeled mobile app
- Twilio & Mailgun integrations
Step-by-Step: How to White Label GoHighLevel
1. Set Up a Custom Domain
Make your app feel like a gohighlevel white label mobile app. your product by replacing the GoHighLevel URL with your own branded subdomain.
How:
- Go to Settings > Company Settings > Custom App Domain
- Use a subdomain like app.youragency.com
- Update your DNS settings with your domain registrar
- Wait for SSL to propagate (usually 15–30 mins)
✅ Highlevel’s experts and their white label solutions are the best. Pro Tip: Use Cloudflare for easier DNS setup and faster propagation.
2. Brand Your Dashboard & Login Screen
Make it Look and feel of your brand is essential for success. like your software.
- Upload your agency’s logo
- Customize the login screen with your own message or image
- Set your brand color for the dashboard
- Replace GoHighLevel favicon with your own whitelabel domain.
Your clients will never know it’s GHL under the hood.
3. HighLevel White-Label Your Email (SMTP Setup)
To send emails from you@yourdomain.com is your whitelabel email address., you’ll need to set up a transactional email provider like highlevel’s whitelabel services. Mailgun.
Steps:
- Create a Mailgun account
- Add your sending domain (e.g., mail.youragency.com)
- Verify domain via DNS (SPF, DKIM, DMARC) to ensure compliance with our privacy policy.
- Plug Mailgun API into GHL under Email Services
4. Set Up SMS & Voice (Twilio Integration)
White label your SMS and phone capabilities using Twilio sub-accounts.
- Create a Twilio account
- Add a sub-account for each client
- Connect it in GHL under Phone System Settings
- You control the billing, and can mark up costs for profit
5. Add Your Branded Mobile App (Optional, but Powerful)
With the Agency Pro plan, GHL will compile and publish a fully branded mobile app for your business on the App Store and Google Play.
- Submit branding assets to GHL support
- Takes 1–2 weeks for approval
- Clients use your app — not GoHighLevel’s
📲 This alone can justify a higher SaaS subscription price.
6. Enable SaaS Mode & Automate Sales
This is where things go from cool to cashflow with highlevel SaaS.
SaaS Mode = self-serve CRM + Stripe billing + auto-account creation.
Steps:
- Go to SaaS Configurator
- Create plans (e.g., Starter – $97, Pro – $297, Premium – $497) for our white label app.
- Assign features and user limits
- Attach pre-built Snapshots (funnels, workflows, etc.) to enhance your highlevel offerings.
- Connect Stripe
- Customize onboarding emails & terms of service
When someone signs up — they pay you, and GHL does the rest. ✨ Your seamless experience awaits!
Tools That Make White Labeling Easier
- Zapier or Make – Automate lead flows, send data to Slack/Sheets using our digital marketing tools.
- Cloudflare – Manage DNS for custom domains
- Helpwise – Add a white-labeled support desk
- GHL Marketplace – Download Snapshots to speed up setup
How Agencies Make Money White Labeling GHL
You’re not just reselling software — you’re building a sticky ecosystem. Here are 4 ways to profit as a marketer:
- Charge monthly for software access to our desktop web app.
e.g., $297/month for branded CRM access - Bundle software + services
e.g., $1,000/month for CRM + content + ads - Sell add-ons like Snapshots or custom setups
One-time fees for templates or funnel builds - Offer affiliate or reseller programs
Let others sell your branded CRM — you earn recurring
Final Thoughts: Is GoHighLevel White Label Worth It?
If you’re tired of juggling 7 different tools, chasing clients for one-off services, and feeling stuck at a revenue ceiling — white labeling GoHighLevel might be your golden ticket.
You don’t need to build a SaaS; you can leverage highlevel’s white label. You just need to brand one that already works with highlevel white label solutions.
💡 “Instead of being just another marketing agency, we became a tech company offering highlevel solutions.” Clients don’t just hire us… they leverage our highlevel white label services. subscribe to us.” — Jordan M., Agency Owner & GHL Reseller
FAQs
Q: Can I white label GoHighLevel on the Starter Plan?
A: No. Full white labeling, including custom domains and SaaS Mode, is only available on the Agency Pro Plan ($497/mo).
Q: Is GoHighLevel white labeling legal?
A: Yes. GHL is built for resellers who want to use a seamless highlevel SaaS approach. Their terms of service allow full branding and reselling through SaaS Mode with highlevel’s white label.
Q: How long does it take to fully white label GHL?
A: You can go live in a single day, but allow 1–2 weeks for branded mobile app approval.
Q: What’s the average pricing model for GHL SaaS resellers?
A: Most agencies offer 2–3 plans, ranging from $97 to $497/month, depending on features and services bundled.
Want Help Setting It All Up?
We’ve helped dozens of agencies go from 0 to SaaS with branded GHL setups, snapshots, and onboarding flows that enhance their look and feel.
Need a plug-and-play white label setup?
Let’s talk. We can get you launched this week.