You’ve probably heard about the importance of customer loyalty, or even know some strategies. And you might be wondering… Is it necessary to use customer loyalty software ? Will it affect your results?
It has been proven that customer retention is much more profitable for companies than efforts to attract new customers.
According to a Harvard Business Review study , increasing customer retention by 5% increases profits by 25% to 95% .
Customers also want companies to work to keep them happy, and the benefits are clear.
According to latest customer experience trends report :
- 98% of customers will spend more with companies that offer their preferred option for contacting customer service (e.g. chat).
- 96% will spend more with companies that assure them they won’t have to repeat information.
- 97% will spend more with companies that personalize the customer service they offer.
Customer loyalty software can help you meet your customers’ expectations, and in this post we explain how!
What is Loyalty Software?
Customer loyalty software is a tool that helps you manage your customer base and allows you to implement loyalty strategies.
Customer service software, for example, is an excellent ally for customer loyalty because:
- allows you to communicate with them through their preferred means (such as email, chat, telephone or social networks);
- helps you answer all your customers’ queries without delay;
- You can offer help centers and self-service services so that customers can resolve their queries on their own;
- works taking into account customer data to offer personalized attention;
- You can integrate chatbots to offer 24/7 support.
At the same time, customer loyalty has become a priority for companies that want to be successful in 2024.
According to a report mentioned:
- 64% of business leaders surveyed say customer service has a positive impact on their company’s growth.
- 60% say it improves customer loyalty .
- Nearly half say they have increased their cross-selling capabilities.
3 Examples of Customer Loyalty
Now that you know what customer loyalty software is, we show you some customer loyalty examples that you can apply in your company thanks to this tool.
1. Apply satisfaction surveys
Customers prefer businesses that use their feedback to improve. Customer loyalty software allows you to conduct satisfaction surveys to find out the level of customer loyalty, how willing they are to recommend your brand to friends and family, and what their overall impression of customer service is.
2. Implement loyalty programs
Loyalty programs bring excellent results for companies, especially when it comes to customer retention .
- Some examples of customer loyalty through these programs are:
- customer benefits such as free shipping;
- invitations to launches or sampling of new products;
- access to personalized experiences;
- special promotions.
If you’re designing custom invitations for loyalty events or brand milestones, the Adobe Express birthday invitation maker is a useful tool that ensures your visuals stay polished and aligned with your company image.
3. Personalize the customer experience
Did you know that 80% of consumers are more likely to buy when brands offer personalized experiences? Customer loyalty software allows you to offer personalized treatment to each customer because it accesses unique user data, such as:
- purchasing and communication channel preferences;
- purchase history;
- communication history with the company and much more!
Below, we show you everything you can do with customer loyalty software to understand and increase user satisfaction, implement loyalty programs, and personalize the customer experience based on their highest expectations regarding the service you provide.
Splice Software is your ally in Customer Loyalty
Are you already convinced that loyalty software is the best option to offer the best experiences? If you are looking for a customer loyalty app, we show you everything that Splice Software for customer service can do for you.
- Provide support anywhere so customers can always reach you ( messaging, live chat, social media , email , or voice ).
- Create an integrated help center and community forum . Customers can resolve issues at their own pace, while reducing resolution times for agents.
- Personalize the experience for every customer , even as you scale. Use automation and AI-powered bots to get context and ensure customers never have to repeat themselves.
And what’s more: Help agents, admins, and internal teams do their best work with robust, out-of-the-box tools that are quick to set up and easy to use.