India is one of the fastest-growing global business hubs.
Thousands of companies are looking to this subcontinent to draw upon its rich, cost-effective resources and expertise within a range of skillsets, industries, and roles to help their organization excel. These companies also wish to contribute to and benefit from the Indian economy, which is large and seeing impressive growth.
Many Indian workers are flexible and willing to work in different job roles to secure employment, as shown by the fact that India has one of the highest rates of job insecurity at 74%.
There is untapped potential in many of these workers, as they offer diverse skills to employers for lower than industry-standard incomes, compared to countries like the UK or the US.
This article covers everything you need to know about how to expand into the Indian market, such as the benefits you can enjoy, like resources, economy, and cost efficiency.
India is Rich With Resources
Any employer that ventures into Indian soil in their search for rich resources to draw upon to build their business will be impressed with what they find, no matter how high their expectations.
India offers a skilled, English-speaking workforce, and the country is abundant in natural resources and offers growing infrastructure, all of which make it perfect for a new or established business to expand into.
Skilled Workforce
India’s workforce offers a breadth of diverse skills in many industries, especially technology, manufacturing, and services, covering any skill a new or established company could require. In some areas of India, employment is low, meaning that Indian workers are more motivated to perform at higher levels than in countries in Europe or the US, where standards of living are higher.
English-Speaking Professionals
India has historically had close working relationships with English professionals and assimilated confident English language skills, as well as cultural trends of English-speaking markets. These skills make it easy to utilize Indian workers in the context of lucrative US and European markets at a fraction of the cost of workforce fees.
Abundant Resources
India offers a massive talent pool with diverse skills, strong English proficiency, and competitive costs. Alongside human capital, it has natural resources, agricultural strength, and a vibrant technology sector, creating a fertile environment for global businesses to grow.
Growing Infrastructure
India’s infrastructure is rapidly modernizing, with new airports, highways, and digital networks fueling expansion. Government investment in smart cities and logistics hubs further supports trade, manufacturing, and services, enabling foreign businesses to scale effectively while reaching broader domestic and global markets.
Consider India for these reasons and enjoy rich, low-cost resources to expand your business fast.
India Has a Great Economy
India’s economy has shown consistent strength over the past decade. Despite a slump in GDP growth of -5.8% in 2020 due to COVID-19, the country quickly recovered with an astounding increase in growth of 9.7% the following year, and in 2024 sat at a comfortable 6.5%.
Factors supporting the consistent growth of the Indian economy are an expanding middle class with higher spending power and consumer demand for Indian products, which can be produced to a high quality at a low cost.
The government is also doing its part in expanding the Indian economy, as it runs initiatives like the successful “Make in India” campaign, which boosted manufacturing through higher innovation levels and strengthened an already strong economy.
Contractors’ Employment Costs are Lower than in Europe
India is famous for offering lower wage fees than elsewhere in the world, especially when these fees are compared to Western Europe and the US. These low wages represent some strategically competitive outsourcing opportunities in many areas that SMEs and enterprises require, such as IT, customer service, and design.
The country also offers high-quality employees across a broad range of other services, so companies can hire contractors at reduced rates without compromising on quality, motivation, or performance.
India’s high-quality, diverse talent pool available at low costs makes it flexible for startups and global enterprises for all their scaling needs.
Understanding Local Working Practices
Any company planning to enter the Indian market must be armed with more knowledge than just its goals and the resources available. Maximizing these resources requires knowledge of how the local workforce is accustomed to working.
Indians work 8 hours a day, which must be respected in order to gain the respect of Indian workforces and ensure retention and ROI on new hires. Daily hourly commitments also fall under local labor laws and compliance requirements, which require research before making any efforts to utilize Indian workforces.
Other considerations include cultural aspects like the respect for hierarchy, emphasis on teamwork, relationship-building, and communication styles. These are essential considerations because they influence collaboration and require sensitivity to cultural differences for workplace harmony.
Conclusion
India is a goldmine of opportunity for SMEs and enterprises looking to expand their influence into new markets and utilize new workforces.
The country offers economic stability and cost-effective employment for companies willing to conduct research on how to meet the needs of the Indian workforce and optimize their productivity before investing in this country.
Expansion into Indian territory can lead to growth as long as companies approach it with strategic diligence.