In this article, we will describe the What is Digital Marketing and Digital Marketing Salary in India 2024. Digital Marketing is one of the growing fields in 2024. Whether you are a small startup or a big company like Facebook (META), Google, or Zomato, every company wants to make a strong digital presence. In today’s digital world, marketing, promotions, and client engagement, in large part, appear online, creating a huge demand for skilled digital marketers. With the increasing importance of digital marketing, the demand for skilled professionals in this field is high.
Who is a Digital Marketer
A digital marketer promotes products, services, and brands through digital platforms, like social media, websites, emails, mobile apps, and many others. They use several technologies and equipment to connect to the target market online and meet the business needs.
Irrespective of a job role in digital marketing, these experts maintain knowledge in pay-per-click, SEO, social media marketing, email marketing, content material marketing, and many more. Also, they’re responsible for budget management, data evaluation, marketing campaign tracking, and other aspects of digital marketing.
Digital Marketing Salary 2024
The starting salary of a digital marketer in India tiers from INR 4.9 LPA – 6.2 LPA in India 2024. However, with experience and knowledge, you’ll expect to get an average pay of INR 12 LPA after becoming a senior digital marketing supervisor.
As the demand for digital marketing is high, the digital marketer can get a handsome salary. Their salaries vary according to their job role, skills, experience, company, location, etc. Here we are going to tell you the average digital marketing salary, according to their experience and company.
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Digital Marketing Salary Experience-wise
Here is the experience-wise Digital Marketing Salary in India
| Role | 0-2 years | 3-5 years | 5-10 years |
|---|---|---|---|
| search engine marketing Specialist | Rs 2.2 Lacs – Rs 4 Lacs | Rs 3 Lacs – Rs 6 Lacs | Rs 4 Lacs – Rs 8 Lacs |
| Social Media Marketer | Rs 2.5 Lacs – Rs 4.5 Lacs | Rs 3.5 Lacs – Rs 6.5 Lacs | Rs 5 Lacs – Rs 8 Lacs |
| Content Marketer | Rs 2 Lacs – Rs 4 Lacs | Rs 3 Lacs – Rs 5.5 Lacs | Rs 4 Lacs – Rs 7 Lacs |
| Email Marketer | Rs 1.8 Lacs – Rs 3.5 Lacs | Rs 2.5 Lacs – Rs 5 Lacs | Rs 3.5 Lacs – Rs 6 Lacs |
| PPC Specialist | Rs 2.5 Lacs – Rs 4.5 Lacs | Rs 3.5 Lacs – Rs 6.5 Lacs | Rs 5 Lacs – Rs 8 Lacs |
| Affiliate Marketing Manager | Rs 3 Lacs – Rs 5 Lacs | Rs 4 Lacs – Rs 7 Lacs | Rs 5 Lacs – Rs 9 Lacs |
| Marketing Analyst | Rs 3 Lacs – Rs 5 Lacs | Rs 4 Lacs – Rs 8 Lacs | Rs 5 Lacs – Rs 10 Lacs |
| Digital Marketing Manager | Rs 5 Lacs – Rs 7 Lacs | Rs 7 Lacs – Rs 10 Lacs | Rs 10 Lacs – Rs 15 Lacs |
Digital Marketing Salary Company-Wise
Here is a list of companies that demand a digital marketer for freshers as well as experienced applicants. Here, we will tell you the salary of digital marketers those companies pay.
| Company | Role | Salary Range (Rs /year) |
|---|---|---|
| search engine optimization Specialist | 4-7 Lacs | |
| Social Media Marketer | 5-8 Lacs | |
| Amazon | Content Marketing Manager | 6-10 Lacs |
| Flipkart | Email Marketing Specialist | 4-6 Lacs |
| Microsoft | PPC Specialist | 5-8 Lacs |
| Myntra | Affiliate Marketing Manager | 5-7 Lacs |
| Zomato | Marketing Analyst | 5-8 Lacs |
| MakeMyTrip | Digital Marketing Manager | 7-10 Lacs |
| BYJU’S | SEO Strategist | 4-6 Lacs |
| Swiggy | Social Media Lead | 5-7 Lacs |
| Lenskart | Email Marketing Manager | 4-6 Lacs |
| PhonePe | PPC Specialist | 5-7 Lacs |
| Nykaa | Affiliate Marketing Manager | 5-7 Lacs |
| Dunzo | Marketing Analyst | 4-6 Lacs |
| Oyo Rooms | Digital Marketing Manager | 6-8 Lacs |
Digital Marketing Salary Per Month in India 2024
The average Digital Marketing Salary Per Month in India is Rs 45,809. The average additional cash salary/benefits for Digital Marketing Executive Salary in India is Rs 24,052, with a range from Rs 5,704 – Rs 65,750. The Average monthly salary in the Digital Market depends upon your qualifications, experience, and company. Experienced Digital Marketing specialists with specialized abilities may earn as much as Rs 15 Lacs yearly.
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Career and Job Role in Digital Marketing
After finishing a digital marketing course or gaining experience in the field, you could explore several job roles with unique roles and responsibilities.
Here are some of the famous digital marketing job options to consider in 2024
- Digital Marketing Manager
To become a digital marketing manager in India, you need to pursue a marketing degree, experience through internships or entry-level roles, and improve your capabilities with a few specialized guides. Digital Marketing Manager salary in India ranges between ₹ 3.0 Lakhs to ₹ 18.7 Lakhs.
The future for digital marketing and marketing managers in India seems shiny, as organizations depend more on online marketing and digital equipment keeps advancing.
- Social Media Marketer
To become a social media marketer in India, start by gaining a diploma in marketing and marketing, communications, or a related subject. Then, gather real experience via internships or entry-level roles in social media marketing.
As a Social Media Marketer, your job role and duties are to create and manipulate a brand’s presence on social media platforms like Facebook, Instagram, Twitter, and LinkedIn. This includes developing engaging content material, running social media ads, and interacting with fans.When you edit videos online to showcase your social media marketing expertise, focus on highlighting your creativity in content creation, proficiency in running targeted ads, and ability to engage with diverse audiences across various social media platforms. This visual representation can greatly enhance your portfolio and attract potential clients or employers in the competitive field of digital marketing.
- Content Marketer
As a content marketer, you’ll create the best written, visual, and audio content that attracts and engages a target audience. This may want to encompass blog posts, articles, infographics, films, and social media content.
As agencies are increasing the rate of content marketing for logo making and user engagement, the demand for skilled content marketers in India is on the rise.
- Email Marketer
In 2024, Email marketing will remain an effective marketing channel, and e-mail marketers are responsible for planning, developing, and executing email campaigns to nurture leads and drive conversions.
The future of electronic mail marketing in India is bright. With email use on the upward thrust and automation becoming more state-of-the-art, the demand for email marketers is probably to live strong and probably grow.
- Pay-Per-Click (PPC) Specialist
PPC professionals manage paid marketing campaigns on systems like Google Ads and Microsoft Marketing. They aim to search keywords and demographics to attain potential clients and drive traffic to the internet site.
- Search Engine Optimizer (SEO)
As a search engine marketing specialist, you’ll be responsible for enhancing an internet site’s ranking in search engine results pages (SERPs) for applicable key phrases. This involves optimizing website content material, constructing one-way links, and staying updated with cutting-edge SEO algorithms.
Top Skills Required in the Field of Digital Marketing
The person who wants to become a digital marketer should have some important skills. Here are the required skills.
- Data Analysis
It is referred to as the use of online procedures and software programs and amassing relevant data from numerous online systems that are aimed toward the target market. Online data analysis includes content material, search queries, online transactions, and many others.
- Content
Content is king. Having a strong digital presence with solid content material is one of the great ways to gain the attention of the target audience and beat the competition. The purpose of digital marketing and marketing professionals is to have interaction in superb content that is SEO friendly. This is why the digital marketing salary in India is high and constantly going up.
- Search engine optimization and SEM
One of the best skills to master in the discipline of digital marketing is search engine marketing and SEM. Google’s set of rules is enhancing and evolving. It is important to pay attention to the important key phrases and diverse other strategies that assist in grasping the search engine optimization platform. The technical component of search engine marketing and SEM is controlled by technical groups and that is why the digital marketing salary is high.
- CRM
Digital marketing experts must be able to reveal the client experience, which allows companies to understand and deal with the growing needs of their customers. Digital marketers also adopt numerous strategies that might be beneficial for business and client experience.
- Design abilities
In the area of social media, it’s important to provide content in an innovative form. The films are taking over the Internet because they seem to have a high conversion rate, engagement, and SEO score. There is various equipment in a location that permits marketers to broaden creative content along with Canva, Photoshop, and Adobe Creative Suite ( InDesign, Illustrator, and many others.)
Growth of Digital Marketing Jobs
Digital marketing is growing at a high rate everywhere in the world, including India. According to the Internet and Mobile Association of India (IAMAI), the Indian digital marketing industry is anticipated to grow almost 33% in 2018, achieving Rs. 17,242 crore. In 2023, India is expected to generate at least 20 lakh jobs in this enterprise, with an expected growth of 27.4% by 2025.
This growth can be attributed to several things, together with the ever-developing use of internet and mobile systems in India, rising smartphone use, growing adoption of digital media by brands and groups, and the boosts in the e-commerce region. As an increasing number of Indians come online and use digital media for communication, buying, banking, etc, the demand for professional experts who can use those channels for marketing functions will increase.
As a result, many companies are looking for proficient individuals with the skills to manage everything from SEO (search engine optimization) and paid marketing to email marketing and social media campaigns. You also can do digital marketing and marketing freelancing. If you’re interested in pursuing a career in digital marketing, now is a remarkable time to get commenced. There are many specific routes you can take to take advantage of the important competencies, and a number of authentic institutes offer certification programs in this field.
Top Recruiters for Digital Marketing Graduates
The developing use of the website and the need for marketing services and products by the Internet have compelled businesses to hire digital marketing and marketing experts. Some of the companies that hire digital marketing and marketing students and go for university placements are
- Sapient Razorfish
- iStrat
- Pinstorm
- BBC Webwise
- Ogilvy Public Relations Worldwide
- GroupM India (MEC, Mindshare, Mediacom, Maxus)
- Interactive Avenues
- AdGlobal360
Conclusion
The digital marketing demand in India gives several opportunities for the ones willing to embark on this exciting journey. Whether you’re obsessed with analytics, creativity, or strategic making plans, there’s a digital marketing salary for freshers role perfect for your skills and pursuits. With competitive salaries sponsored through reputable resources, numerous activity roles, and unlimited possibilities for boom and innovation, now is the perfect time to put money into your digital marketing and marketing training and unlock your career potential.
FAQs
What is the Salary of a Digital Marketer in India as a Fresher?
The starting salary of a digital marketer in India tiers from INR 4.9 LPA – 6.2 LPA.
Who is a Digital Marketer?
A digital marketer promotes products, services, and brands through digital platforms, like social media, websites, emails, mobile apps, and many others.
What is Digital Marketing Salary in India Per Month?
The average salary for Digital Marketing Per Month in India is Rs 45,809 Per Month.
What is the Digital Marketing Manager’s Salary in India?
Digital Marketing Manager salary in India ranges between ₹ 3.0 Lakhs to ₹ 18.7 Lakhs.